Good Enough To Eat
It will take more than a foreign label to revive Asia’s biggest beef market. Since last September, when Japan reported its first case of mad-cow disease (which in its human form has claimed more than 100 lives in Europe), beef consumption has shrunk by more than a third–a dip that could cost foreign suppliers $2 billion this year. (That’s especially bad news for American ranchers, who send almost half of their beef exports to Japan....