The technology company has dropped a video that ostensibly recaps the entire “Year in Search”, but the terms showcased here are not the ones that were actually typed into Google the most. The clip is meant to be life-affirming and uplifting, so it depicts people searching for things like “how to be yourself” and “how to be resilient”.
Yet a quick glance through the real data (that Google has made publicly available via its Trends app) reveals that internet users are far more likely to look up things like “How to pronounce Dogecoin” or “How to be a good kisser”.
According to the search engine provider, these lists are based on the terms that had the highest spike in search in 2021 when compared to previous years.
Newsweek has taken a look through both the global and U.S. trends, to see what people have been googling the most over the past 12 months. Meanwhile, if you want to see what the most popular topics on Reddit were, click here.
The Biggest Google Trends Worldwide
On a worldwide scale, the Google trends were largely made of sporting events, with a pair of cricket matches nabbing the top two spots and the Indiana Premier League (IPL) team coming in third place.
After all the cricket search, the National Basketball Association (NBA) was the fourth biggest trend, followed by the Euro 2021 soccer cup and then the Copa America tournament.
The list continues to be dominated by sports until you get to the ninth spot, which belongs to Squid Game. The Korean show became a global phenomenon when it launched in September and is still leading the Netflix charts now, so it’s not surprising to see this immense popularity reflected in search engine data.
Elsewhere in pop culture, Marvel’s Eternals was the top trending movie of 2021 (followed by its studio stablemate Black Widow) and the most searched game might take you by surprise.
Instead of a AAA blockbuster, it ended up being the PopCat clicking game, which presumably got a lot of search because people were actually looking to play it via Google (rather than looking for news stories about it). After all, if you want to launch something like Call of Duty: Vanguard, you don’t need to go through a search engine to do it.
As for individual people, it was naturally those who were embroiled in controversies, were found guilty of committing crimes, or who were at the centre of tragedies, that appeared highest in the various lists. Alec Baldwin was the top trending person, after the fatal shooting that occurred on the set of his movie Rust, while Kyle Rittenhouse and Derek Chauvin were also the subjects of a lot of search queries.
Here are some of the lists from Google’s Year in Search recap:
Top Global Searches of 2021
Australia vs IndiaIndia vs EnglandIPLNBAEuro 2021Copa AmericaIndia vs New ZealandT20 World CupSquid GameDMX
Global Trending Movies of 2021
EternalsBlack WidowDuneShang-Chi and the Legend of the Ten RingsRed NoticeMortal KombatCurellaHalloween KillsGodzilla vs. KongArmy of the Dead
Global Trending People of 2021
Alec BaldwinKyle RittenhouseChristian EriksenTiger WoodsSimone BilesJoe BidenEmma RanducanuDerek ChauvinHenry Ruggs IIIPete Davidson
Global Trending Games of 2021
PopCatFifa 22Battlefield 2042Monster Hunter RiseResident Evil VillageGenshin ImpactCall of Duty: VanguardFar Cry 6Madden NFL 22Metroid Dread
Global Trending TV Shows of 2021
Squid GameBridgertonWandaVisionCobra KaiLokiSweet ToothLupinGinny and GeorgiaTrue BeautyBBB21
The Biggest Trends in the United States
If you filter the Google Year in Search results to show the top trends from the U.S., you get a very different picture.
Naturally, a lot of terms that are more specific to the country appear in these lists, like stimulus checks, Mega Millions and the Georgia senate race. In fact, the NBA ends up being the top Google trend of the year if you just go by what’s popular in the states.
On the subject of sports, FIFA 22 does not appear anywhere in the U.S. list for trending games and is instead replaced with an American football simulator, Madden NFL 22.
Again, the likes of Alec Baldwin and Kyle Rittenhouse place highly in the trending people sections, but you also have Travis Scott appearing as well (who was absent from the global list).
In terms of broader queries, a lot of people in the U.S. were searching for relationship advice this year, with questions like “how to be more attractive”, “how to be romantic”, “how to be a good boyfriend” and even “how to be happy alone” getting a lot of traction.
Top U.S. Google Searches of 2021
NBADMXGabby PetitoKyle RittenhouseBrian LaundrieMega MillionsAMC StockStimulus CheckGeorgia Senate RaceSquid Game
Most Searched People in the U.S.
Kyle RittenhouseTiger WoodsAlec BaldwinTravis ScottSimone BilesDerek ChauvinMorgan WallenHenry Ruggs IIIPete DavidsonShailene Woodley
Most Searched Games in the U.S.
Among UsBattlefield 2042Resident Evil VillageValheimForza Horizon 5Madden NFL 22OutridersPokemon UniteBiomutantFriday Night Funkin'
Most Searched Movies in the U.S.
Black WidowEternalsHalloween KillsMortal KombatDuneShang-Chi and the Legend of the Ten RingsGodzilla vs. KongThe Suicide SquadSpace JamIn the Heights
Most Searched Musicans in the U.S.
Travis ScottMorgan WallenAdeleThe WeekendDr. DreOlivia RodrigoMarilyn MansonDaft PunkBobby ShmurdaLil Nas X
Most Searched “How To” Queries in the U.S.
How to be eligible for stimulus checkHow to be more attractiveHow to be happy aloneHow to be a baddieHow to be a good boyfriendHow to be a good kisserHow to be a flight attendentHow to be happy with yourselfHow to be mindfulHow to be romantic