ANNUAL FEE:* $1 million
ASSOCIATION: 5 years STATUS: As wholesome as the cereal, he first appeared on the box in 1988. Bald as a raisin, happy as a flake, he moves the merchandise for General Mills.
ANNUAL FEE.* $2 million
ASSOCIATION: 2.5 years
STATUS: The sports drink’s first and only spokesman is still persuading a thirsty America to “Be Like Mike” and quench its “deep-down body thirst.”
ANNUAL FEE:* $1 million-plus
ASSOCIATION: 9 years
STATUS: Jordan’s signature has sold nearly 15 million basketballs. With years to go on his contract, he may branch out into golf balls, too.
ANNUAL FEE:* $20 million
ASSOCIATION: 9 years
STATUS: Air Jordan is a $200 million brand, accounting for 5 percent of the firm’s revenues. He’ll need more amazing ads to stay in the public eye and keep pace with Barkley and Bo.
ANNUAL FEE-.* $1 million
ASSOCIATION: 4 years
STATUS: Sara Lee Corp., purveyor of hot dogs and underwear, couldn’t wait to get its Hanes on him; last year he took a bite out of Ball Park Franks. Here comes synergy: munching on a weenie, clad in his skivvies.
*ESTIMATED
