But anti-smoking groups say cigaletts, which will be available in convenience stores and smoke shops, may also hook kids. While tobacco products can be legally sold only to adults, such restrictions are “empty gestures,” according to William V. Corr of the Campaign for Tobacco-Free Kids. Star’s president, Paul Perito, doesn’t understand why health advocates are in such a lather. “This product will have no appeal to kids,” says Perito. “You’re not cool with this thing.” What-ever the risk, Perito thinks the idea could catch fire in the competitive tobacco marketplace–which is exactly what some health advocates are afraid of.