No.1: During the early ’80s, with Stringer as executive VP, the “CBS Evening News” with Dan Rather became television’s premier news show.
Late Night: How do win afterhours talk-show wars? Charm David Letterman away from NBC–a coup for CBS’s ratings.
Olympic Gold: Winners like Bonnie Blair and the Nancy/Tonya affair made the 1984 Olympics, pumping up earnings. Bad call on football?
